Companies / Utah County / Roster (formerly Wooly)
Roster (formerly Wooly)
E-commerce brand-ambassador, UGC and referral marketing platform (Shopify-integrated).
Roster (formerly Wooly) is a martech software company based in Utah County founded in 2015. Founded by Kyle Fraughton.
Key facts
- Founded
- 2015
- Headcount
- 11–50 employees
- Utah relationship
- Headquartered in Utah
- Region
- Utah County
- Headquarters
- —
- Total funding
- Undisclosed
- Last verified
- Jul 21, 2026
- Status
- Active
Industries
People
Funding history
No funding rounds on file. Submit one →
Frequently asked about Roster (formerly Wooly)
When was Roster (formerly Wooly) founded?
Roster (formerly Wooly) was founded in 2015.
Who founded Roster (formerly Wooly)?
Roster (formerly Wooly) was founded by Kyle Fraughton.